Why not sell to non-enterprise as well? Pretty sure some people would like to filter adds from their TV and replace them with something else. Maybe come up with some curated content, possibly subscription based. A good entry might be parents/children. Just replace the adds in children's programs with some content that the parents agree with (learning videos, depending on age for example).

You could also consider a "goodwill" version that replaces all adds with adds for some social projects/charities.

I'm also not sure what the legal situation is when you replace a video signal. I feel like that could potentially be dicey in some way. At the very least the broadcasting lobby probably doesn't like it if someone can filter out adds.