There's one Peter Levels, and I don't even think he's actually Peter Levels. I think he's a dude who went viral, so now anything he does gets traffic.

ALWAYS, it comes down to one thing. If you built the best thing in the world, and no one visits it, then it's a "failure" at least in terms of earning anything.

It's not so much about what you build, but about the "secret sauce"/marketing that most people who actually succeed big time will never reveal.