And, on top of that, the new options make you think that you're the alternative. Instead of saying "hey, great, I can get a free icon!" you only notice that you could also get a fast-track or custom (whatever those mean), and you can't help but think "free for share" is the lowest priority thing.

Also, that entire page was impossible to parse. I had to go to their main webpage to even try to understand the concept of what they're doing ,and try to put the page snippets in context. Page snippets on a white background, placed over another white background, are confusing as hell.