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"You lose the ability to separate your valuable data from the application, and it encourages lock-in within each app."

Most users of MS Word will be familiar with this.



Only because RTF is not well-known among nontechnical users.


And because most moderately complex Word documents will not transfer 100% when you save them as RTF. Or said differently, RTF documents won't display the same in different applications if they contain enough complexity.




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