small software shop too. Damn straight. I have a TINY software shop in NYC. It pays the bills and food for me and my nuclear family. I can't complain. I have friends who make 2X as me , who work in a box within a bigger box on a grid. They have NO time todo JACK and SHIT. Wealth is discretionary time. You can ALWAYS make anotha dolla, but you'll NEVA make anotha min.
referral. I did rinky-Dink websites back in the day then gradually those rink-dink customers become bigger. I think about the 4th sale first. Business is about building relationships. Also i got very lucky. I hit up everyone i know and their motha / fatha's brotha etc.. then i ask for the roladex of my current customers and see if they can use some work. If they don't have the money for a MVP / Wep app / prototype i pivot to a discovery gig. Then i also work on my own IP building stuff. Also always networking at meetups in NYC there is always somebody who knows somebody and a bunch of ad companies who now get software work , need to sub-contract it out. They were sub-contracting to third world BUT that shit is drying up so i got lucky with a few who wanted the work be done here. I hired this girl todo content marketing too. Then im always on to the next sale.
