- It will be original.
- It will be innovative.
- It will be exclusive.
- It will be expensive.
- It's aesthetics will be impeccable.
Innovative? There will usually be a twist that distinguishes it from the mainstream pack, but all of the parts will have been implemented before. The result will have compromises, but they will be compromises fine tuned to the tastes of an actual individual person. Just about everything else will have been decided by committee. Imagine you are competing in a song writing market where most of the other compositions are written by focus groups and committees. That's the kind of advantage Steve enjoys.
(One can also think of this as: development unfettered by fear of failure.)
Expensive? Try "high margin." Read: the most lucrative market segments.
The iPhone wasn't the first touchscreen phone. It was the first to combine such a good execution, usable mobile browser, and multitouch. Add the App Store into the mix, and you have something unbelievably good.
(One can also think of this as: development unfettered by fear of failure.)
Expensive? Try "high margin." Read: the most lucrative market segments.