Well, there are many reasons to use React (the large ecosystem means you can find libraries and tutorials easily, for example) but yes, the license is a deal breaker for many, especially larger companies with legal teams who actually understand the ramifications.
Microsoft, Netflix, and Twitter most likely have agreements in place with Facebook regarding the use license.
Source: I worked for a large company that had banned the use of React for all external facing projects, recently Facebook and their lawyers came to an agreement and now it's widely used.
Not sure what specifically your aversion is to the React license, but a similar project - Preact - uses an MIT license: https://github.com/developit/preact
NOTE: not affiliated with Preact (I live in the caves of the backend).
My understanding of this licence is "we're making open-source software, play by the rules and don't sue us or we might find other ways to put you in trouble"