I'd hoped to make something for the "lazy developer." I use the service for counts that don't fit in to any of my apps models, because it's easy to create new counts (just change the URL), and because it exposes the count via GET and JSON I can easily implement the count into my dashboard. Mostly I use it for A/B Testing, aka counting impressions and conversions.

I'd also hoped to add additional value with charts, built in A/B Bayesian calculator, and webhooks/callbacks when a count reaches a certain value (yet to be implemented).

But I see your point, and I certainly worry about the market size here.