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> Safari now uses machine learning to identify advertisers and others who track your online behavior, and removes the cross‑site tracking data they leave behind.

> Safari now uses machine learning to identify advertisers and others who track your online behavior, and removes the cross‑site tracking data they leave behind

I'm starting to like the business model of buying the product more and more.

There was a recent thread somewhere (here, reddit, FB?) asking "What feature would it take for iPhone users to switch to Android?" - the answer for me is, Google changing its business model (or else completely open-sourcing all of Android and all of its core apps (mail, maps, browser).



I agree, the good thing about Apple and Microsoft is I know what they want to sell me.

Apple want me to buy relatively expensive devices on a regular basis and ideally a cloud subscription.

Microsoft want me to buy subscriptions to their cloud services and ideally devices running their OS.

In both cases the value for them is fairly clear and they have limited incentives to do anything that might jepordise those revenue flows.

Companies like Google who (IIRC) get over 90% of their revenue from advertising, need to make money by selling information about me to 3rd parties for advert targeting, which I'm not so keen on.

Personally I prefer to pay someone for a product/service directly.


And yet, microsoft started incorporating ads inside of windows 10. The business models helps, but if you can both sell a product and get ad revenue, why wouldn't you ?

In apple's case, they have a fairly small but dedicated marketshare that cares deeply about those issue. That's why I trust them to not sabotage their product. Microsoft has a monopoly, they don't need to care.


Instead of saying “monopoly” just say “enough market lock-in” and people won’t get hung up on the semantics of “monopoly”.


Too late to edit, but that's really what I meant. It's true that windows isn't a monopoly in the truest sense, but it feels like one because of the huge marketshare and vendor lock-in they have.


Apple: an imaginary version of you in the minds of it's design team is the customer.

Microsoft: the OEM is the customer.

Google: advertisers are the customer and you are the product.

Linux: its own developers are the customers.


> Microsoft has a monopoly

How so anymore? There are clear paths to NOT use anything Microsoft if you want to. Microsoft even now has Linux offerings its a new era.


> There are clear paths to NOT use anything Microsoft if you want to.

For a lot of people there isn't.

Take my dad for example. He sells weight scales for retail (think butchers, greengrocers, cheese shops, etc). Those scales are pretty much embedded PC's nowadays, they connect to the internet and can be remotely accessed to update product prices, promotions, get the daily sales numbers but also things like changing the logos and text on the receipt and a million other things.

The manufacturers of those scales sell a piece of software to do that, but it's always a 100% Windows app, held together with all kinds of (outdated) MS technology like Visual FoxPro. Often they have licenses that require hardware dongles, have bizarre drivers to communicate with the hardware and it feels like it's al held together with spit and ducktape.

There is no Linux or OSS alternative, the protocols aren't even published and no one cares to reverse engineer them as the market is just tiny, and the target audience has no overlap with the techies that are interested in Linux and the like.

And that's just one example, there are tons of crappy, outdated, proprietary apps like that out there. Apps with tiny user bases no one cares about so no OSS options will ever emerge.


But all of that is not a monopoly by any stretch of the imagination.

It speaks less of Microsoft and more of the vendors who find no need to change their ways. Yes it really is all held together with spit and tape, but nothing has forced them to change from it.


It's a monopoly for those users * innumerable_similar_niches.

Which translates into a pretty large part of the small business market that doesn't have any de facto choice.

And WINE et al. aren't a scalable solution because invariably these things depend on odd Windows quirks and/or are generally terrible from a code/standards quality perspective. And there's functionally no way to address that because the historical-Windows-in-fact API is "every odd behavior every release of Windows has had over the years."


Your example may be a monopoly (if there are no alternatives then Microsoft has a monopoly in that market, whether they actively pursued on or not, just as the first entry in a market has a monopoly until other entrants appear), but when talking about operating systems in general, Microsoft hasn't had close to a monopoly in a while. They still have significant market penetration and the majority of desktops, but credible alternatives exist in most cases, and more and more people are using them (thus the importance and interest in this MacOS release).


> Microsoft even now has Linux offerings its a new era.

If they made a Linux version of Office and ported Direct3D to Linux, I'd be impressed. As such it's just embrace, extend extinguish again.


You mean the monopoly is due to Office and DirectX?

There are plenty of alternatives still. I only use Outlook due to work but I could also get around that through several ways.

Maybe we just have a different definition of monopoly?

Definition: https://www.merriam-webster.com/dictionary/monopoly

1 :exclusive ownership through legal privilege, command of supply, or concerted action

2 :exclusive possession or control

    no country has a monopoly on morality or truth —Helen M. Lynd 
3 :a commodity controlled by one party

    had a monopoly on flint from their quarries —Barbara A. Leitch 
4 :one that has a monopoly

    The government passed laws intended to break up monopolies.


I haven’t used OpenOffice much? But it feels much less polished than Office or iWork. I guess there’s Google Docs, but even that’s limited compared to even iWork. Is there anything actually decent that can be used for “Office” stuff on Linux?


Libre office and google docs more than do it for everyone I know.


Unfortunately they don't (and probably can't) do it for everyone. What is needed is bug level compatibility with msoffice (including visual basic) and seemless interoperability (including add ons). Not only is this an insanely difficult target - it is also a moving and potentially hostile one to interoperate with. I've massive respect for the libreoffice developers but I don't envy them the task of msoffice interoperability.


Office 2003 and Office 2007 upwards don't have bug level compat. it's even worse if you used special things in your .doc files the chances are/were high to render them different between the older and the newer versions. basically nobody cared as soon as a lot of people moved to ooxml.

Also Office 2003 and LibreOffice4/5 have way more in common than Office 2003 has with 2010/2013/2016.


Bare in mind I've been often on the other side of this discussion....

None of this really matters - if you tell someone word ate a word document then they are sympathetic whereas if you tell them libreoffice ate a word document the reaction is much less favourable. I do not like this.

My solution - I just refuse to use any office software.


well just wanted to say that the conversion between ribbon caused a lot of people problems. especially the older personal really dislikes office 2007+ upwards. basically I barely use any office software and I'm on mac where Microsoft Office is basically bloat software. And for my needs, LibreOffice/The Mac stuff or just a text editor is most of the time's more than enough. Outlook is actually a pretty good product on Windows, however on Mac it is as good/bad as the built-in mail app. (actually it share's a lot with it, i.e. account's go over apple exchange integration and search uses spotlight and so on).


That’s not “office” stuff, that’s “microsoft office” stuff. You should in fact use windows if you rely on microsoft tech like that.

That said, a VM works wonders and people aren’t as confused by them as I would have expected!


LaTeX and Org mode are much better and more usable than either Office or OpenOffice for me. I haven't needed to do more than copy-paste into Office documents for the last 4 years. Of course, that's not at all relevant for general market share, but there are viable alternatives depending on how technical you are and your exact needs/restrictions/use-cases.


How do you open docx and pptx files other people send you with LaTeX and Org mode? ;)


Sending docx and pptx files, expecting the receiver to be able to open them is wrong, not OP's fault.


You might be right in a certain philosophical sense, but you're also cut off from communications with 98% of the business world with that attitude.


You could probably use something like pandoc (http://pandoc.org/) for the docx. Not sure how well it works though.

Not sure what to do about pptx.


But the issue here is monopoly. Or do you really think that LaTeX will somehow gain any market share from Microsoft?


OpenOffice stopped being supported in 2011. Most distros use LibreOffice.


GDocs has been the primary office tool for the past several jobs I've had across the entire staff.

What can it not do that office can do?


Within large organizations, I don't think there's any replacement for Excel.

Google docs are great as a Word replacement, but Google's spreadsheet offering is a spreadsheet. Excel is an extremely sophisticated development environment.


> I don't think there's any replacement for Excel

That would be great. People over use Excel to no end and it causes problems. They need to use programming. Get people with R or Python and Pandas, or some other statistical program. (88% of Excel Spreadsheets contain human errors) These are human error. Use a program not an Excel sheet.

https://www.forbes.com/sites/salesforce/2014/09/13/sorry-spr...

One error cost $6 Billion in the "London Whale"


Excel is programming. It's just not the kind you do or like. The number of programming things people have done in Excel and Access is astounding, as is the number of people who've learned to program without realizing it as a result of using those tools.

Could they be better? Sure. But don't knock it as not "programming" on that basis -- PHP is also bad.


Even more: Excel is purely functional programming for the vast majority of functions that people use in Excel.


I've read a lot of crappy code written by physicists (my past self included) who lack training and/or don't care about code quality. While I hate proprietary, monolithic programs, I'm not sure replacing them with R would lead to saner results or fewer errors. I would certainly prefer python and org mode to excel and word, thought.


Although it's a nice thought, the benefit of excel is it's comparatively low barrier-to-entry, ubiquity and transparency (in terms of other people being able to understand how a calculation was derived).

It's not realistic to expect everyone in a company to learn python, and I'm not convinced that replacing shitty excel documents with shitty code would introduce less errors.

Also the concept of 'minimum viable product' in excel is typically adding a couple of columns and adding titles to them. To develop something for others to use in python will take much longer.


> People over use Excel to no end and it causes problems. They need to use programming.

I'm sorry that the democratization of computing hurts you so, but Excel has done more for normal people who just need to push numbers around than perhaps any device since the pocket calculator. And it has exposed more people to functional programming than anything else has, ever.


I would be astonished if switching from Excel to Python or R or something else yielded even a 12% (much less greater than that) error free rate.


Again, I have to ask, what sophistication does Excel have that Google spreadsheet does not also offer?

COM and VBA scripting? Access database sourcing?

Google spreadsheets even has analogies to this functionality (albeit in Google flavors).

It's certainly not the formula and pivot table capabilities which Google spreadsheets has pretty good parity with. At one point in time you could argue that excel handled larger files better, but more recent versions of Google Spreadsheet seem to handle larger files pretty well.


Structured References[1]: Tables whose range can be referenced by name where the range expands as you add rows to the table.

[1] https://support.office.com/en-gb/article/Using-structured-re...


> Again, I have to ask, what sophistication does Excel have that Google spreadsheet does not also offer?

PowerPivot. Database Access (JDBC to a handful of DBs isn't anywhere close to what Excel offers.)


All the strong arguments for keeping excel usually boil down to "well, we built this giant thing using proprietary MS scripting/plugins/db access that we're too entrenched in it so it won't work on Google (and should probably be done in an actual programming language anyways)"

I don't agree that deep integration is the same as sophisticated features. As a base product without the extras, excel has no advantage over google sheets. You could equally build your stack to the same degree of sophistication on proprietary google tech.


> I don't agree that deep integration is the same as sophisticated features.

PowerPivot is a sophisticated set of features.

> As a base product without the extras, excel has no advantage over google sheets.

Sure, if you define all the very real advantages Excel has as “extras”, that's true. It's also not meaningful in the real world where the artificial distinction between “base product” and “extras” has no meaning; the actual product of Excel that businesses get has features for which Google Sheets has no equivalent.

> You could equally build your stack to the same degree of sophistication on proprietary google tech.

You could, if Google offered equivalent proprietary tech for the purpose, which it doesn't.


> Sure, if you define all the very real advantages Excel has as “extras”, that's true. It's also not meaningful in the real world where the artificial distinction between “base product” and “extras” has no meaning; the actual product of Excel that businesses get has features for which Google Sheets has no equivalent.

The distinction isn't artificial: you can build upon excel as if it's a programming platform, but that doesn't make excel itself more powerful - all you've done is built yourself into a proprietary tech stack. With enough time you could do the same thing in Google sheets with Google's proprietary scripting interface. Comparing the two apps at baseline there is no difference in sophisticated features. PowerPivot is a plugin.

> You could, if Google offered equivalent proprietary tech for the purpose, which it doesn't.

Yeah, actually it does - you just won't be solving everything with an xls file and you might actually be using a more appropriate tool for the problem, but I guarantee Google has an equivalent offering.


I hear this argument a lot and I still don't buy it. I use more advanced functionality than 90% of my coleagues and I don't find google spreadsheet stops me in any way.

Tell me something excel can do that Google spreadsheet can't.


My guess is mainly legacy stuff (VBA macros) and .Net/COM based plugins that may be purchased or developed in-house at some businesses.

For something brand new I would imagine Google Sheets can handle the vast majority of use cases.


If you're using excel as a programming interface it's going to be hard to dig out of that. Of course, one could argue that excel was never a good place for that sort of thing in the first place.


Those companies need to hire programmers and use a programming language like R.


It doesn't take 10 minutes for a LaTeX or Word user to get frustrated with docs. What doesn't it do:

1. user defined style definitions

2. citations / bibliography

3. anchoring

There are plugins that can help, but at least where I work using these is often banned to avoid the risk of leaking corp info.


I'm going to go out on a limb and say that if you're a LaTeX user, your needs are specialized beyond what the average office worker needs out of a word processor. Point taken though.


Really ugly ads, too. There's just like 2 or three random cut-off strings of text randomly sprinkled around my login screen on my SP3, with little searchglass icons next to them. They're always totally incoherent and I'm not even sure how I would interact with them if I wanted to (clicking does nothing).


I think those are information about where the login screen photo is taken.


Are those ads for 3rd party things, or for their own stuff?


Both. Maybe, more their stuff. Comes installed with nagware for Office and Skype. Advertises their and third party cloud storage. Advertisements on screensaver. All can be disabled/removed. The ad I saw on screensaver was for a video game. Maybe Microsoft was the publisher or something but they definitely weren’t the creator.


What markets is it that you feel Microsoft have a monopoly in?

Desktop/Laptops is now a 3-way split between MS, Apple and Google with chromebooks.

Mobile is a split between Apple and Google with MS out of it.

Cloud is Amazon out in front with MS in second place.

Office is the one area where MS could be considered to have a monopoly but even there I think cloud players are gaining ground and also (AFAIK) there's no advertising in paid for versions of MS Office.


Wikipedia says that Windows accounts for well over 70% of all desktop use[0], I personally wouldn't call that a 3-way split.

[0]: https://en.wikipedia.org/wiki/Usage_share_of_operating_syste...


I only have a Windows PC for gaming. I'd gladly switch to Linux if all games were also available there. (I tried wine and stuff like that ages ago, but that was just a pain.) Windows has effectively a monopoly on gaming PCs.


One third of the games I've purchased on Steam are available on Linux.

I guess the perception of whether or not Microsoft effectively has a monopoly in the gaming PC market segment really centers around the games you play.


1/3 is pretty poor coverage. State it this way: "In order to play 2/3 of available video games, you must have Windows."


Poor coverage? For an operating system that has single digit desktop market share?

I guess we'll just have to agree to disagree. :)


Poor coverage exactly because it has single digit desktop market share. There's not enough market, therefore it doesn't get enough product. The end result is that if you want a broad choice in games, you need Windows.

Fortunately there's been a lot of great games coming out for Linux too recently, mostly thanks to cross-system frameworks like Unity, I assume. And that's great, but not really enough to threaten Windows' position in the PC game market.


I understand where you're coming from, but the market share doesn't really figure into my argument of coverage. If the idea is "should I adopt or not," and I like gaming, then the % coverage is a highly important statistic. I can still step back and say "well isn't that nice, Linux has 1/3 of games ported and only 500 people use it! Good for them!" Won't change the fact that I need to use windows if I want to play all games.


Windows also has a monopoly on enterprise and government PCs. There aren't too many 100k-employee organisations out there whose desktop SOE is non-Windows.


but what profit % do they have?

Android dominates mobile OS usage, but iOS has equal profits if not greater than Android


If you take only desktop (which is what I was thinking about), windows is waaaaaaaaaay dominating the game. Chromebook might as well not exist (I haven't seen one, ever. I'm in europe though), so the only contender is Mac. But with all the lock-in and momentum Windows has, sure it might not be a monopoly in the technical sense, but it sure as heck feels like one.


How is Android profit calculated? Does it include the value of the data collected with it? How do you calculate iOS profits? Can you separate the value of the hardware from the software?


Microsoft is making billions dollars of profit from Android's devices just with their patents licensing:

https://blogs.technet.microsoft.com/microsoft_on_the_issues/...


News flash, desktops aren't anywhere near the most dominant computing platform anymore.


>What markets is it that you feel Microsoft have a monopoly in? Desktop/Laptops is now a 3-way split between MS, Apple and Google with chromebooks

In the US maybe (and I doubt even there).

In the rest of the world it's 90% windows machines.


In Europe Windows is down to 83% of desktop class machines http://gs.statcounter.com/os-market-share/desktop/europe and in overall "computing devices" including mobile it's down to 47% http://gs.statcounter.com/os-market-share/all/europe

In certain markets like schools, windows is down to 22% in the US and 65% Worldwide (https://9to5mac.com/2017/03/02/apple-ios-market-share-k-12-e...)

These don't really feel like monopoly numbers like we used to see around the 1995-2005 timeframe when Microsoft were at their most monopolistic.


>In Europe Windows is down to 83% of desktop class machines http://gs.statcounter.com/os-market-share/desktop/europe and in overall "computing devices" including mobile it's down to 47% http://gs.statcounter.com/os-market-share/all/europe*

Yes, speaking of desktop/laptop machines. It's Windows, OS X around 12 or so and the others closer to statistical noise.

Those even the 12% for OS X is in Western/Northern Europe mostly -- anywhere else it's closer to 95% Windows.


You just mean desktop computers right? Because browser share polling shows that windows use is way down across the world, at least to browse the web. The most popular alas inChina, for example, is by far Android.


Yes, desktop/laptops (as per the parent).


Chromebooks are tiny. Smaller than linux even. It's just MS and apple.


Apple also has an ad network on mobile. And they provide users with some opt-out functionality.

I won't be surprised if this gets challenged for anti-trust.


I thought Apple killed iAds?


> And yet, microsoft started incorporating ads inside of windows 10.

Using daily, only thing I've seen - notification about Edge (which came with the OS). what?


Before disabling the ads, I saw ads for Halo, Cloud Drive, and prompts to install Office 365 on screensavers and interstitials.

If you don't see them, you've likely disabled them.


They also have suggested apps in the Store live tile, and on the top of the programs menu. Some of those are not directly from MS, but again at least half are at the moment (Minecraft, etc).

Easy to turn off the live tiles and the suggested apps, and you can very quickly type to find any app so many people probably don't even look at the programs menu.


Candy crush showed up in my windows menu every day for a while.


For me it continually installed unwanted games without my consent. This is with AIRQUOTES “Pro”


Windows 10 has been frustrating, I could understand them doing this with Basic but you have to pay a hefty premium for the Pro version and you still get this crap.


Here are examples of the new, damned Edge ads: https://www.theverge.com/2017/3/17/14956540/microsoft-window...


OMG. I see you completely got flooded with those ads


I've seen Office 365 ads in windows explorer


Yes, those were infuriating. Those can easily be disabled, though, via this method: http://www.thewindowsclub.com/turn-off-ads-notifications-exp...


This is the most petty complaint about Windows that I've heard because every consumer-oriented OS has these type of "advertisements".

Heck, on iOS not only am I forced to look at apps that I don't want, I am also forced to use them! On the Macintosh OS, whenever I want to see what updates are available, I have to first look at the featured apps in their store. Even Ubuntu installs a shit-load of crappy programs that I don't want.

At least in Windows, you can disable them and pretty much never see them again. I've been on Windows 10 for years now and I think that I saw a Candy Crush launcher tile appear once and then it was gone forever.


https://imgur.com/a/TthvX

Every OS has this ? I mean, this is literally windows putting ads on the equivalent of the IOS launcher. No OS does that !

I don't really care about the built-in crapware (well, I do, but let's save this for another debate). That the OS actively fights for the user's attention is ridiculous. I don't really mind "ads" for their built-in products. The Edge popup[0] was almost cute, the OneDrive explorer ad[1] was understandable. But this[2] or this[3] ? That's just corporate greed at its finest. Sorry.

[0] https://i.stack.imgur.com/l6JLb.jpg

[1] https://www.extremetech.com/wp-content/uploads/2017/03/File-...

[2] https://www.digitalcitizen.life/sites/default/files/gdrive/w...

[3] http://securitydaily.net/wp-content/uploads/2016/02/windows1...


Again...at least you can turn off suggestions and you'll never see them again.

Apple gives you no choice to even replace certain apps that they desperately want to force onto users!


I did turn off suggestions when I got my win10 PC last year. Went through a couple of articles online, hit a variety of settings... and I still get ads on that box. It's only my gaming machine, so I just gave up on blocking them.


A part is removable, the rest you can hide. The ones you cannot remove are usually the ones the iOS SDK's are built on top of like Map Views or Web Views.


Try clicking a hyperlink from Messages. You’re forced to use Safari. Try clicking an address in your contacts. You’re forced to use Apple Maps. Try replacing either one of them. You cannot.


Wrong? I have it opening in Opera just fine?


No, your not. Try copying the link and opening it in your preferred maps app and browsers.

And what does that have to do with ads?


True for Apple, not for Microsoft. Windows 10 is stuffed with tracking and telemetry and puts ads in front of you (screen saver, start menu, etc). They are absolutely NOT famous for respecting your privacy or wishes.


Does it collect personally-identifiable Information? Suppose, for sake of discussion, they collect something inoocuous, like whether you prefer to maximise windows. Say a single bit of information. True or false. Would you still be opposed to the telemetry? I’m trying to understand if the objection is about specific data being collected, or to the idea at all.


The problem is _not_ collecting telemetry on users is a business disadvantage, in todays world. Whether you're a webapp or an OS.

I would be willing to send MS that information, but only as an opt-in.


Right, no one would care about telemetry if you could turn it off. MS could have it turned on by default, even. I'm sure the amount of data they would miss would be minuscule in comparison to the amount of negative press they've received about this topic.


Why do you feel that way? Do you feel tracking whether you prefer to maximise windows is a privacy violation? Or is the objection that your IP address is included when the telemetry is uploaded to Microsoft?


I'm not opposed to it because its MS or because I fear for my privacy. As a purchaser of a product, I don't want to enlist my compute resources to collect information that is of value to the seller - for free. I have already paid my dues, so to speak. Of course, in theory,I could benefit from the telemetry. But that should be my choice, and at the bare minimum, I should have some assurance that any telemetry information I provide, isn't used to simply make me purchase a new product, but to improve the existing product.


You know you can turn those ads off, right?


But not the telemetry or tracking.


Yes you can.

Anyway, how many UWP apps are you running? Do you think every Win32 desktop app is now magically tracking you? Nope.

So, let's compare how many UWP apps that you actually want to run (I don't use any of them) and see if they're tracking you as much as all the mobile apps you're running. There's no contest here.


It actually turns out that you can't. [0]

You are able to turn it down to "Basic" using the GUI, and if you are using the enterprise edition thru corporate volume licensing you can turn it down further to "Security" with admin tools.

There is no way to turn it off completely, and since its cranked up by default, that is where it will stay for the majority of installations.

As an anecdote, even Microsoft employees I've spoken with think it's overreaching and underhanded.

[0] https://docs.microsoft.com/en-us/windows/configuration/confi...

edit : clarification on corporate option


Incorrect. There are in fact three ways to completely disable it. You can get the Enterprise edition [0] or modify your registry configuration [1] or by a third party tool [2].

Even if you don't want to do any of those for some reason, reading about the Basic level of telemetry - it's nothing. At least it's nothing that I care about.

[0] https://www.microsoft.com/en-us/windowsforbusiness/try

[1] https://winaero.com/blog/how-to-disable-telemetry-and-data-c...

[2] http://www.thewindowsclub.com/tools-tweak-privacy-settings-w...


Enterprise edition is not available to non-volume accounts. I.e. not for home machines, not for small businesses.

The registry edit is specifically not honored for non-enteprise SKUs.


I’m a single-person sole proprietorship, and I have two seats of Windows Enterprise with Software Assurance as part of an Open Business agreement; “volume” doesn’t imply “high-volume”.

Bringing this back to the the story, one is assigned to a Mac Pro, where, per Microsoft’s bizarre licensing terms, it qualifies as an “upgrade” to the bundled copy of OS X (upon which I run it under VMware, permissible via further licensing gyrations).


Last time I asked, Enterprise SKUs were only available if I took 50+ licenses. Being a single person sole proprietor like yourself, that was obviously non-starter.

Another option was Action Pack, where I would get 10 licenses for a very nice price, with a bunch of other products, but that would be only usable for development or testing, not for production (i.e. not for daily use while running the company).


> Enterprise edition is not available to non-volume accounts.

Yes it is. I have multiple copies of it available to me with my MSDN subscription which only costs me about $800 per year.


The problem with Windows tracking is not that apps track you (here the solution would be easy: just don't use the apps), but that the system itself snitches on you.

Are you starting an app or search for document, using the windows shell? Your phrase goes to Bing. That's much harder to avoid than just not using an app.


None of that happens if you only use Basic telemetry and if you disable Cortana or the Cortana option to "Search online and include web results".

So, the only tracking you're left with is the kind that comes packaged in UWP apps.


I did disable Cortana (it doesn't even work in the language version I want to use), but according to the firewall, it still tries to connects to bing.com.

So much for "disabling".


They can track network connections or system calls for Win32. Also which DLLs the apps use. Any DLLs provided by MS can be instrumented and track any information that goes through them.


That’s the problem—you have to turn them off.


Why should you have to?


Because Microsoft paid a lot of people to develop and maintain a software they gave away for free to users?


If Microsoft let me buy Windows without that, I would have paid for it. Alas, If I spend $200 on Windows 10, I get the same tracking landmines than the person who spent 0 a few years ago.


That they have given an ad ridden OS away for free is their problem, not something they were forced to.


A free version with ads and telemetry isn't free, it's just monetized differently. And the vast majority of the cost of developing it is either sunk or defrayed by the paid versions.


The default exists because not everyone has the same reaction to the telemetry as you. For those who do, they have some means of bypassing that (for now).


And yet, Apple has been pushing me in a direction I don't want to go with their recent OS X versions. I paid a lot of money for my mackbook and was quite happy with Lion, but was recently forced to upgrade because apparently Lion is way too out of date.

So now I'm on Sierra, and I absolutely hate it. I thought it'd mostly just be uglier, but it bugs me with updates I don't want or need but am not allowed to ignore. And I hate their in-your-face notifications blocking an important part of my screen. (How about at the bottom next to the dock? Or in the menu bar? Just not over an active working window.)


More or less hopelessly entrenched in the Apple ecosystem here, but I totally agree with you. The non-stop annoying notifications was one of the main bullet points that I listed when leaving Windows 10 years ago, and now they've finally found me again..


Have you found the Notifications preference pane, which allows you to control notifications including turning them off completely if you like?


Here's the funny thing about that notifications preference pane: I can tweak the way any kind of notification is displayed, except for updates. There the only options are: update now or pretend to update now.


For this one, you can turn off "automatically check for updates" in App Store preferences.

(It's my least favourite notification too.)


Which notifications are you talking about? I have no such experience using Sierra.


"Hey, have you tried Safari? It's pretty great. Why don't you give it a try?"

"Umm, hey there...me again. You still haven't tried Safari? What's wrong? Want me to launch it for you?"

"Ok, this is getting a little awkward. We worked pretty hard making Safari, and you won't even try it? I'm trying to not be insulted here, but you're not making it easy."

"Listen motherfucker. You know that Keychain thing that you don't really pay much attention to. Well, I control that. If you want to see your Gmail password again, try motherfucking Safari. Clicky clicky, you lazy fuck."


Interesting. I don't use Safari, and have never seen "try Safari" notifications. I wonder what the criteria for it are.


Same here. Not 1 notification so far...


Probably having chrome installed.


Since I have Chrome installed, I doubt that's it.


i run chrome and have never seen a notification mentioning Safari ever


My favorite is the, "a keynote upgrade is available" on each launch. Only to find out after clicking its "only after you update your OS!" (I'm was on mavericks)

And the "please use iCloud..."

On cars we used to call them "guilt buttons" for plastic shaped like buttons on the dashboard for options you didn't purchase.


I don't use Safari, I use Chrome normally but Firefox sometimes. Never seen notifications like that, to be honest. Like the sibling comment, I wonder what the criteria for that nagging is. Maybe it's A/B testing, and you fell in the unlucky category?


Notifications at the top-right, covering the top-right of whichever window is active. Fortunately most of them can be dismissed, but those concerning updates cannot, which is extremely annoying. I've once already accidentally triggered a 15 minute update, which can be extremely inconvenient when it happens at the wrong time.

I've found a way to get rid of the update notifications, though: click "details", which opens the app store with a list of your pending updates. As long as you leave that open, the notification won't reappear.

Still annoying, though.


You can hide the notifications until you want to open notification center to see what they are by turning on Do Not Disturb in the settings. (Set it to be active on a timed basis, from say "7:01AM to 7:00am" to cover a full 24 hour spread.)

Alternately, you can totally disable notification center via the terminal: http://osxdaily.com/2012/08/06/disable-notification-center-r...

I don't think there's a way to move them, unfortunately. Or to disable just the update notifications, beyond just disabling auto-download for them.


Alternatively, Settings > App Store > uncheck "Download newly available updates in the background"


I really wish this wasn't on by default, or at least it prompted you to change this on install. Auto-downloading updates cost a month of valuable internet as it blew through the ISP's data cap in a single day.


Notifications are on the top right of the screen. They don't cover the active window? It sounds like something strange is wrong with your system.

I also never get notifications about updates. No workarounds needed.


To be fair, if you're on a laptop or are just regularly using full-screen apps, top-right notifications are going to cover a chunk of your screen which you might be using. Of course, so would notifications absolutely-anywhere in that situation.


I've got a tiny corner to the left or right of my dock that they're free to use.


Good point. I have my Dock hidden, so I tend to forget most people will have that space available. :D


They cover the active window if the active window covers the top right of the screen...


> Companies like Google who (IIRC) get over 90% of their revenue from advertising

According to, which references an official looking SEC form: https://www.quora.com/What-percent-of-Googles-revenue-comes-...

"86.5% of Alphabet’s revenue still comes from their advertising business, which is driven by searches in web browsers"

That's a hell of a lot.

I wonder how quickly their other revenue sources are growing? A ton of companies are using Google products in a paid capacity. They're really very good.



Google doesn't sell user information. Also, Microsoft also has a search engine and ad business that do the exact same thing and just because it isn't successful that doesn't allow you to give them a free pass. Additionally, they preinstall third party bloatware on their OS and send tremendous amounts of telemetry back to their servers.


Google absolutely sells access to "digested" user information. While your first sentence is technically correct since they don't directly give anyone the data, it is misleading at best. Google is in the business of selling selective eyeballs to advertisers, and has been a pioneer in using user data to try and target those add impressions.


Google doesn't sell access to user information either, digested or not. I think it's misleading to say they do, "digestedly", or indirectly, or whatever.


That is true, if they sold the data, their company would probably be worthless!


Google sells advertisers a promise to show their ads for razors to males 18-30 years old who have ever searched for 'razors' or 'shaving' or 'beard' or 'shaving cream'.

Maybe they also look through your Google photos to find faces with beards... or check your email for references to beards or amazon orders with razors... and to show extra ads to people who live in the Portland area

Some people are more okay with the facts (top paragraph) and the possibly exaggerated version (previous paragraph) and others.


I don't think anybody would be surprised to know that Google ads are personalized based on the data it knows about you.

The misleading part is saying that that personalization is done by selling your data to advertisers.


Google charges clients for the ability to have their ads seen by the demographic of users they want to target. Under no circumstances does Google sell user data in any form and it's disingenuous to try and make people believe that they do.


Microsoft does not preinstall third party bloatware, that's OEMs running on thin margins. There have been Microsoft efforts to share with OEMs the effect of bloatware on boot times and incentivizing boot time reduction.


Yes they do. My Windows 10 upgrade, which was from Microsoft, came with Candy Crush [1] and some third party PDF annotation app. They also added ads in their OS [2] to try and upsell you.

[1]https://www.theverge.com/2015/5/14/8606925/candy-crush-saga-...

[2]https://www.theverge.com/2017/3/17/14956540/microsoft-window...


> Personally I prefer to pay someone for a product/service directly.

You can.

Gapps for business. $5 a month. No scanning of your email, etc.


Google stopped email scanning even for free Gmail.

http://mobile.nytimes.com/2017/06/23/technology/gmail-ads.ht...


> Personally I prefer to pay someone for a product/service directly.

Sure, but the vast majority of users do not want to pay for the vast majority of internet content.


It sounds to me like you're saying that the vast majority of internet content isn't valuable. (And I agree!)


Just because you don't want to pay directly doesn't mean it's not valuable. Value is hard to judge and people will definitely start to care if it all stopped.


I've never thought about it this way. I was wanting to transition to using all Google products and services from Apple but might just further invest in Apple and start using their cloud service as opposed to Google's.


agree WRT apple, but MS is super aggressive in terms of telemetry (maybe they want to target both groups of customers, advertisers and us)


> Microsoft want me to buy subscriptions to their cloud services and ideally devices running their OS.

Microsoft pretty clearly wants 100% telemetry about everything you do on your computer - to the point where they will explicitly override user settings to the contrary - so you are underestimating the scope of their motivation


"Personally I prefer to pay someone for a product/service directly." This wont work in our part of the world where access to tech is more important than ethics to a lot of people.


It’s kind of crazy just how many resources of humankind must be expended to make up for obnoxious behaviors, whether it is burning cycles on ad-blockers or cleaning up other peoples’ garbage.

For all the power we have expended, humankind could be so much further along than we are.

I wish the people who spent energy making terrible ad experiences would just quit their jobs and apply their talents to something of actual value.


I worked in ads company. I understood that I was producing waste. But I treated it as a puzzle. Tasks were really challenging and salary was more than average.


how wasteful would your work have to be before the personal satisfaction wasn't enough to outweigh the drain on society as a whole?

i'm genuinely asking, because i'm genuinely curious. i'm lucky enough to get paid decently to work at a job that i believe in, and that's been true of the vast majority of my employment history. but i can think of an e-commerce gig i took that i did not particularly believe in (though i certainly didn't find it immoral), and what was essentially a classed up spam generation gig that i turned down a long time ago (more for the fact that i had a bit of trouble trusting the founder when i pressed him on what equity and future compensation might look like, though i was also rather hesitant to become a spammer, er, direct marketer).


To be honest I almost didn't care. I worked there until my growth as a developer started to slow down. It is all about egoism.


> how wasteful would your work have to be before the personal satisfaction wasn't enough to outweigh the drain on society as a whole?

That's noble thought, but if the pay is high enough, you'd be plain dumb not to do it. Especially when there is someone else willing to ponce on the opportunity if you turn it down.


sorry, this is not how morality works in my worldview. "someone else willing to do it" is nowhere near sufficient to imply "morally acceptable for me to do it".

"someone's gonna get paid, might as well be me" isn't, IMO, a reasonable way to make decisions. sometimes the morally correct thing to do is to pass up a payday, because you don't think the thing being done is the right thing for the world.


If it is question about being paid well or not at all. Then I rather get paid well. The world isn't going to get better just because I refuse the work. In fact it might just get worse, since at least I can try to influence the product or at least half ass it in some way.


What is 'actual' value and who gets to decide?


Something that actually benefits society. Something that pushes it forward.

You're gonna have to do a pretty amazing job to convince people that ad tech qualifies as that.


I had ads but playing devils advocate they have given a huge number of people access to technologies they never would have had access to otherwise. They have made entire businesses viable that wouldn’t be as good otherwise.


Ads themselves, sure. Ad tracking tech, not so much.


I think the problem more importantly is the current tracking ad bubble. The design of the current debt based economy naturally leads to these kinds of bubbles.


The other day someone was asking why Facebook wants people to adopt to React, which is generally just a question about why all of these software vendors want to eat the world and become the source of everything that commands user attention.

This is why. Apple can use its influence to harm its competitors by frustrating the mechanisms used to promote their monetary interests, making a (legitimate) claim that doing so is beneficial to the user.

Microsoft articulated the goal well in its 1998 memos, the infamous "Embrace, Extend, Extinguish". They want platform control because once you control user attention (and developer attention by extension), you can wedge your way in and do things that benefit your company over others.

Facebook controls the front-end library used by a large portion of all sites, not just facebook.com. If Apple's machine learning mechanism notices some common patterns between Facebook's code for React and Facebook's code for user tracking, either organically or because Facebook does a couple of nudges to make sure that happens, now Safari is broken, evidenced by its inability to correctly render a large portion of the web. If Facebook only had control over code running on facebook.com, then Facebook would be the apparent source of any user-facing breakage.

Note that users are not the customer being catered to. They are, rather, the resource being exploited to provide the energy necessary to undergird the MegaCorp's power expansion, in service to the other MegaCorps doing large-scale advertisement, endorsement, and censorship/speech control deals with them.


In Android, it is not mandatory to use Google apps - you can use your favorite browser, mail or maps instead of the Google ones. Firefox, Nine or Here, for example.


Your typical Android phone calls home around 1200 times per day. Getting that number down to zero means making it pretty much unusable.


The difference between Android and Google Play Services/Google Apps Suite is, that the latter use Google servers and the former does not.

If removing these apps makes Android unusable for you, it means you are hooked on or locked-in to them. Asking for open-sourcing the client parts will not help you anyway, because the server parts are still running on Google servers and you won't be able to replace them.


> the server parts are still running on Google servers and you won't be able to replace them

Not sure to what degree replacement is actually possible today, but microG is heading in that direction.

https://microg.org/ - a free software clone of Google’s proprietary core libraries and applications

· Google Play Services or Google Maps Android API (v2)

· Google Cloud to Device Messaging

· Google’s network location provider

Further discussion https://news.ycombinator.com/item?id=12864429 (Nov 2016) and other comments https://hn.algolia.com/?query=microg.org&sort=byDate&type=co...


> Asking for open-sourcing the client parts will not help you anyway, because the server parts are still running on Google servers and you won't be able to replace them.

It wouldn't be ideal, but a big improvement. Providing a clear API to Store, Maps, Mail, etc. would (1) allow developers to publish their own client for these services (that e.g. don't display ads, or don't track the user, or obfuscate/anonymise the information they send to the servers), and (2) allow competing backends to be developed and allow the users to choose between them without having to change the mobile OS.


So you want to use their back end with your front end, and remove their monetization? Why would they even entertain the thought of agreeing to something like that?

The much better approach is bring your own backed. E.g. I'm using Sygic (because it is offline and the roaming fees were killing the online maps) and it works in the all places where the original Maps work. If I click in the Booking.com app to navigate to the hotel, for example, Sygic (and other alternate maps) work seamlessly in place of Google Maps. All that without having to use their back end. The APIs for doing that are already there since v1.

In other words, (1) developers could publish for years alternative implementations, with any back end that allows that in it's TOS (though Google's doesn't) and (2) this was always possible.


I'm not saying they have to allow that, I'm just saying that's what it would take them to "neutralize" the threat of their business model for users (and become as trustworth as Apple).


Unfortunately, this is the case of wanting to have a cake and eat it too. That's why I wrote that bringing alternate implementations is a better approach. That way you don't want something for nothing (use Google resources without any compensation; you don't pay them anything after all, but you do pay to Apple).


> Asking for open-sourcing the client parts will not help you anyway, because the server parts are still running on Google servers and you won't be able to replace them.

Yes I could, if the average android phone would allow me to do so. You can't go to the store, buy a phone, and remove google play services. At the very least you have to root the phone, which isn't possible on most devices.


You can also not put in username and password for a Google account. Without authenticated account, Google Play Services won't work.

What you can do, is to install apps or plugins for CalDAV/CardDAV-like services. The account system works with any generic account, not just with Google accounts; you can implement any service you want talking with any protocol you want. You don't need Google Play Services source for that.

Removing apks for android installation is cannon for sparrows. Remember, /system is not only for running the system, but also for factory reset/recovery too.


As a long-time Android user, I'm genuinely curious what those calls home contain. Do you have any links with more information?


Getting your iPhone to stop calling Apple and Google would make it unusable as well. The difference is that it's actually impossible to do on an iPhone.


My phone with LineageOS + microG is very usable. It does use Google's service for Push Notifications (because I do want them) — with an open source client for that service.


>Your typical Android phone calls home around 1200 times per day

Do you have any proof to back up the claim?


I don't know how many times Google Maps calls home, but it does it often enough for Google to know where any Android user that hasn't explicitly disabled location tracking has spent each minute of his/her life.

The proof is easy obtainable on Google Maps location history.


It doesn't call home with each data point; that would mean that radio is never standby and the user would notice that his battery is quickly dead.

No, location history is a _feature_, where saved datapoint set is submitted in batches, when the radio is active. And of course, you can turn it off (I did).


You did say 1200 times per day. How did you arrive at this number and what tools did you use to find this out. I would like to verify this.


No I didn't, check the username.


What does that number look like on iOS?


Pfft. I bought a super cheap Android phone, and can't even download a single app without signing up for a google account!


You mean you cannot download it from Google Play Store? That's right, that's the thing that analyzes you, why would you do that?

Instead, use alternatives:

https://f-droid.org/ https://www.amazon.com/getappstore http://shouji.baidu.com/ https://store.yandex.com/

or any other store, or just install your favorite apks.


Sure you can. You're free to download from the Amazon App Store or any other app store or even get your apps directly from the developer.

You're confusing your cheap Android phone with an expensive iPhone. On the latter, you need an Apple account just to download apps, and their App Store tracks you exactly the same amount as Google's Play Store.


So sign up for a Google Account. As long as you're not using Google+, there's no requirement that a Google Account have accurate, personally-identifying information. And if it's only used to sign into the Play Store, then all Google will know about "you" is what apps you've downloaded. (And you can sign back out of the Play Store in Settings right after if you want, though you won't be able to retrieve updates then.)


Sonos shows that even if you buy the expensive product they'll still try to exploit your privacy. Only solution is open source everything


Apple has publicly committed themselves to certain approaches wrt to privacy. If they fail to act as they have said they will, class action lawsuits will follow shortly.


Nothing prevents you from using a competitor's core apps on Android. Those apps could be even better at stopping tracking than Apple's. On iOS, you're stuck with whatever maps or browser Apple decrees.


I think this is a really key point: on Android I have the option to install whatever software I like, from whomever I like. There are tradeoffs, of course, but I am free to choose between them.

On iOS, I wouldn't have that choice.


Uhmmmm...what? You can install google maps, chrome or firefox (although these don't count because they're just safari skins. But if someone wanted to they could implement real chrome or real firefox for ios.) You can install any number of third-party keyboards, alarm clocks, what-have-you.


You can't change which app opens web pages or mail or maps or phone calls or.... https://www.quora.com/How-do-I-change-my-default-browser-in-...

iOS doesn't allow you to implement a JIT because Apple doesn't trust its OS to have working process isolation, so you actually can't have a real Firefox or Chrome on iOS.


Yes, one thing that has probably helped Apple is that their business model aligns with what their users want. Not having to be a weasel about it, not forcing users to just have to live with something. Last thing I saw was Microsoft pushing Edge ads from within Windows 10 itself. Ads – in an operating system?!


Apple also advertises their own services in their OS. My iPhone and MacBook spam me with iCloud ads constantly.

This isn't really an excuse for MS. Really I'd just like both operating systems to not bug me.


Where? I've been using these products for years and have never seen this. I get (too many) notifications about available updates, but have never seen an ad anywhere on either macOS or iOS from Apple.


From High Sierra page on apple.com:

> Automatically use Safari Reader for every web article that supports it, so you can view websites without ads, navigation, and other distractions.

This will come in handy since I hit the reader mode on articles as soon as the page loads and the reader option is enabled. On a side note, I like Firefox too because it has a reader mode built in. While Chrome has plugins to make this happen, having this feature as a first class citizen makes a difference. Of course Chrome has other strengths and I spend a lot of time in it, but I end up using Safari or Firefox for reading on the web.


Yes! When I saw this, I leapt for joy! I have been wanting a feature like this. No more having to see modal pop-overs asking me to subscribe their crappy newsletter. It's about time!


> Safari now uses machine learning to identify advertisers and others who track your online behavior, and removes the cross‑site trackingdata they leave behind.

Do my Safari Google searches still go via Apple by default though? I guess that's totally ok if you're in Team Apple? It's just sadly naive to believe a corporation has your privacy interests in mind in the absolute.


When did Safari Google searches ever go via Apple? I think you have got a bit confused somewhere.


Safari's autocompletion in the address bar is proxied through Apple, with no records stored, with the purpose of hiding your IP address from Bing.


Is that referring to blocking ads or just tracking cookies? Why not just block all third party cookies?


IIRC the idea is that (1) it allows third-party cookies of the websites you actually use (like Facebook so FB integration works), and (2) it allows cookies on new websites for the first day or so, and then it starts blocking them.

More info: https://webkit.org/blog/7675/intelligent-tracking-prevention...


But "FB integration" also tracks you?


There's presumably enough users who actually want that behavior from FB, but not from other sites.


Apple left ad blocking to third party developers. You can find plenty of ad blocking apps on the App Store. I imagined they did this for political reasons because they don’t want to the arbitrator of deciding whether something is an ad or not.


So how many decades are we going to hear about how bad it is that Google knows what kind of toothpaste I like and how important privacy is before we actually see a real world benefit?

Can someone point to any situation in the past where the conclusion was "good thing the ads were less targeting to my interests!"


Groups that get more and more power pretty much never give up that power willingly. Google's NEED to understand your desires, track your behavior, and read your emails to sell more and better ads is them accumulating power.

So, even if you think Google will always have your best interests at heart, the governments they work with certainly don't. China could exploit their knowledge to target dissidents. Would Google do that? Perhaps, just censoring internet was anathema to Google in their early days, now Google respects Chinese censorship.

To be honest, I'm not comfortable with my own government knowing what I want to read online or what I say to my friends, let alone authoritarian ones. The future is pretty much already here on that one though as government already does.


>Can someone point to any situation in the past where the conclusion was "good thing the ads were less targeting to my interests!"

You should be thinking more about the future.


http://www.nytimes.com/2012/02/19/magazine/shopping-habits.h... has an example (Target, not Google) where that could very well be the conclusion, yes (or rather "too bad the ads were targeted so well"). That's off the top of my head, since that one hit the national news pretty widely.


Google's personalised search results have already contributed strongly to the political polarisation that we are seeing in the US. And that's to say nothing of Google's internal politics that is seeing the ostracisation of liberal leaning points of view. See James Damore as a case in point.


Not exactly from the past, but how do you feel about this scene from Minority Report? https://youtu.be/7bXJ_obaiYQ


Unless they mask your IP address I don't see how this removes cross-site tracking.


You are right that the product comes from the business model. You are however completely wrong about what Google should do. Advertising is not an evil thing that needs to be eliminated. It is a much better revenue source for building services compared to selling hardware. Apple organization is fundamentally built around selling hardware and software as a package for an upfront cost. The organization is design to perfect something than release it. This is 100% at odds with what you need to do with services. You need to iterate all the time and not be trying to perfect something for the new iOS release.

Your advice would lead to maps, gmail, etc be becoming worse but their hardware still not keeping up with apple.


Passive advertising is not an evil thing that needs to be eliminated. But when companies start building dossiers on all of us that even intelligence services would be jealous of, that is evil.


> This is 100% at odds with what you need to do with services. You need to iterate all the time and not be trying to perfect something for the new iOS release.

This sounds like it _should_ be true, but unfortunately, Apple has a much much better track record of supporting its old devices that Google. So, yeah, the "service" might work, but what help is that if my 3-year old Android phone was hacked yesterday because Google (or OEMs) don't bother patching it any more?


Google business model is advertising. The number of devices it sells is a rounding error.Google is good at services like search, maps, gmail etc.




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