Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
That's not what this tool is for. It's not even a service. It's just a tool.
This site demonstrates a fundamental understanding of what logos are for and how they are used in today's internet.
It's a generic logo maker. That should be an oxymoron, but it's not. It's LogoFox!
It's not, because of the abundance of generic web sites, generic blogs, generic businesses, and even generic brands, that just need a generic logo.
For what you claim to be true, the client must have a brand identity first. And those that do, know themselves. They will have input a professional could use for a logo that reflects that identity. They will look at a tool like LogoFox and say no.
Except, there are two traps here immediately in the path of your advice.
1. Who is this "professional". Agency, free lancer, artist friend, or local small business that also does logo design?
2. Most "professionals" serve their clients "gut" anyway. And many business brands are based on the tastes of the owners, which they have every right to impose on their customers and any professionals they hire to put into vector format, even to no benefit of their own...
Or maybe there is a benefit? After all, it is who they are. Maybe it does connect with like minded customers. Who would any "professional" be to judge?
And honestly, Many find the new ebay logo, Microsoft logo, and google logo boring, generic, and uninspired. Professionals did these logos. It's safe to say the higher-ups signed off on these designs.
At the end of the day, it's what the client wants, and it's for the client to sign off on.
Sure, like they were successful because of the logo :-/
I don't know why we have to always take the most improbable one-in-a-time cases like Facebook, Amazon, and other huge corporations and compared them with regular folks (whom are the ones who would use this tool).
It's not about people telling if they can spot which logo is made by a pro vs an app.
For a logo to be effective, it has to communicate an intent/personality/style according to what the brand is about. And the probabilty that an app achieves that is based on pure luck.
I get that generic logos may look "nice", but a logo is not about that.
Now you assume that logo's are only for businesses. I'm looking for a few logo's for an open source project of mine and I think tools like this are suiteble to create logo's for this purpose.
Same can be said about most things but that doesn't/won't stop people from using things like this. The same goes for web Development I used to be a freelance web designer in 2000s-2009 which gave way to do it yourself 1 click websites, forums, and WordPress which people use blindly. I was recently looking at local businesses web presence and 3 I found were using WordPress to serve up mostly static pages all out of date 1 was hijacked and serving pornography TGP with a link on the main page to it. I contacted the owner who could seem to care more about being bothered than the fact his family friendly restaurant and website were serving up hardcore porn. took them 24 hours to fix something that should have took less than 5 minutes. and they only removed the link their website is still hijacked the script is still on their site and the exploiter could return at anytime and start serving up malware. I documented everything pretty well and am going to use it as a case example to these other local businesses to hopefully use some sense and not try and DIY and hire if not me, someone to maintain their websites. 1 last comical thing is another one of them was using their FTP credentials in css to link a picture
As pointed out above, if you are looking for a rough logo for a personal project logo generators can be good enough.
Step above that would be the "gig economy" marketplace style sites for generic logo creation. Be wary here though, many people spam these with knock-offs or direct copies of existing logos & resell content. Basically make sure to image search anything you get.
From a pragmatic standpoint you can get something pretty good out of these for the short term before rebranding down the road.
For finding serious custom branding services you can look through a number of creative sites for talent. Creative job boards like Cloroflot (www.coroflot.com/design-jobs), Behance (www.behance.net/joblist) or Dribbble (dribbble.com/jobs) can fit the bill here. You can also search portfolios at these sites and directly reach out to designers that match your style.
For smaller (or leaner) projects I had good experiences with top rated logo designers on Fiverr for around ~$100.
For more serious projects, you should probably go with a trusted designer recommended from your personal network, where a logo is part of a complete brand package.
