headline: "Apple likely to buy Netflix, say analysts"

content: "According to Citi analysts, Jim Suva and Asiya Merchant, there is a 40 per cent likelihood that Apple will acquire Netflix."

Seems to be a little incongruity here. Doesn't "likely" mean "more likely than not"? If that 40% is a probability, the title belies the content.

Here's a poll that appears to support this:

http://www.visualcapitalist.com/measuring-perceptions-of-unc...

Add netflix growth to apple devices not selling as well as anticipated, and in 5 years the question won’t be if apple is a software or hardware company, but if it’s a tech or media company.

Funny how starting to go in the media business is often the symptom of something going really bad. I’m thinking of aol 20 years ago, and yahoo a bit more recently, but there’s also the infamous vivendi story, as well as altice now ... seems like holiwood glitter contaminates the minds of the weakeaned..

Seems unlikely Netflix would sell right now or anytime soon. Their current growth, at least in content, seems to be exponentially increasing; doubt they are anywhere close to their peak.

There is still risk involved in that growth, and an Apple purchase might be the exit some investors are looking for. Hard for anyone not at the table to say what the outcome will be.

Yeah, I agree that there is risk in content production but Netflix is a public company and there is nothing preventing any investor from selling their shares.

Unless you meant something else.

I hope not. It would be the end of original Netflix content as we’ve learned to love.

It will disney-ify netflix.

This doesn't make any sense. Netflix is already available on Apple devices. If Apple wants original content, they can produce it themselves for much less than it would cost to buy Netflix.

Also, IMO, original content is not going to sell more Apple devices if the idea is to restrict original content to Apple devices. The real reason Apple would want original content is to make what is currently their Apple Music offering more compelling to Google Play and Spotify customers.

this will probably cause me to cancel my netflix subscription.

People love to say Apple should buy various companies but Apple has never made an acquisition for more than a few billion.

That would be terrible. Netflix is available on everything. With Apple the service would be greatly platform restricted.

I thought either Disney or Sony would buy out Netflix.

I guess Apple needs something for their Apple TV device and iTunes like original content.

Yes!!!!! Do it! They should have bought Waze too!