I guess that's the cruise ship model. Normally you go on a ship to get somewhere, but on a cruise ship, the vacation starts as you board, and end as you disembark (excluding the dockings for day trips of course...).
Airshipping to see the landscape of Europe would be kinda awesome (the Alps, or the fjords of Norway, the award-winning fjords)...
I'm not a cruise ship kind of guy either. Part of the reason is because - from what I've seen - cruise ships are just one big indoor party, with nothing interesting outside to look at. An airship flying over land would have ever-changing interesting vistas to look at.
Very much depends on the cruise. I took a cruise down the Danube that I'd highly recommend - like a road trip but without the hassle of packing and unpacking your stuff every night.
Airshipping to see the landscape of Europe would be kinda awesome (the Alps, or the fjords of Norway, the award-winning fjords)...