That sounds like a case of acute metrics-itis personally - looking for things to measure as a yardstick while forgetting that you get what you measure for instead of the core of the business.
While it may give some insight does it give anything of meaning to know most people skim into the first few paragraphs before clicking away? Does it improve the writing quality or fact checking? Is it worth the risk of alienating customers over? To give a deliberately extreme and absurd example Victoria's Secret could hire people to stalk their customers to find out more about product failure conditions in the field but that would be a horrifying and stupid idea.
"Everybody is doing it." is a poor rationale for implementing a business practice.
While it may give some insight does it give anything of meaning to know most people skim into the first few paragraphs before clicking away? Does it improve the writing quality or fact checking? Is it worth the risk of alienating customers over? To give a deliberately extreme and absurd example Victoria's Secret could hire people to stalk their customers to find out more about product failure conditions in the field but that would be a horrifying and stupid idea.
"Everybody is doing it." is a poor rationale for implementing a business practice.