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They didn't lose anyone's data. They just made accidental public backups.

(Seriously though, the use of the same word to describe data loss and data theft is problematic; depending on the nature of the data, one well typically be far more serious than the other.)



They lost control of it. Meaning, they no longer control access to it.



released or leaked


I like leaked more than the other suggestions, but it still sounds so ... not reckless. There needs to be way more judgement.


How about "discharge"? Yes it's gross but that's the point.


“Leak” sounds small, too, so it gives a minimized impression of what happened.

“Hemorrhage,” perhaps. :)


could call it "negligent public disclosure of personal information"


Why would they leak the data? That seems counter-intuitive to me.


Negligence, incompetence, and apathy.




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