The last time I installed Windows most of the greeting messages came off as patronizing or subtly sinister, like that one.
Throughout Windows’ history, even before I had ever used Macs, it has felt as if someone at Microsoft keeps having the wrong idea about what people adore about Macs, and tries to imitate that in a “we can do it better” way.
Initially I really wondering about the intention behind this new style of messages (casual and personal, lots of "we"), but now I think they are trying to get people used to the idea of "operating system as a service". It seems likely that this is where all these "We've got an update for you, just sit back ;-)" style of messages come from. Curiously, the bluescreen talks about "your computer" having an issue, though, with a sad smiley, no less.
Throughout Windows’ history, even before I had ever used Macs, it has felt as if someone at Microsoft keeps having the wrong idea about what people adore about Macs, and tries to imitate that in a “we can do it better” way.