Would it? The press likes to jump on surprising news, and if everything is upfront, there's not much to report on. They could even make a way to opt out if people complain (and few would actually opt out), which would save face in the media.
I don't use Facebook because I value my privacy, and I'd probably have less success convincing people to leave the platform if they were upfront about the stuff they do. People care a lot less about their privacy than PR firms seem to realize...