My point is that detection doesn't solve anything, it's treating the symptom. The solution is to stop working with bad actors, but nobody does that because it's easy money and there's plausible deniability by creating new companies, accounts, sites, etc.
Your 2nd statement is what I'm saying: no consequences refers to the lack of oversight, regulation and enforcement in the industry. That's why there's barely any prosecution. For example, Buzzfeed did an expose last year about Newsweek/IBTimes committing ad fraud, except it was already well known by everyone in adtech. People like getting paid and they're not going to stop on their own.
Btw, I personally know the founders of all those companies. If fraud was eliminated then they would go out of business. They're not interested in solving the problem even if they could.
Your 2nd statement is what I'm saying: no consequences refers to the lack of oversight, regulation and enforcement in the industry. That's why there's barely any prosecution. For example, Buzzfeed did an expose last year about Newsweek/IBTimes committing ad fraud, except it was already well known by everyone in adtech. People like getting paid and they're not going to stop on their own.
Btw, I personally know the founders of all those companies. If fraud was eliminated then they would go out of business. They're not interested in solving the problem even if they could.