Seriously. I wonder which consumer electronics/computing product sectors are supposedly easier to shop for. Other than smartphones, which generally just have a couple of size and storage capacity options, and much simpler/cheaper electronics like USB batteries, I can't think of any brand offering a simpler product line.
Check out Dell's home computer landing page. It's a horizontal carousel with literally 29 different laptops with different model names/numbers/screen sizes. And that's just the laptops. Before any actual customization of RAM, storage capacity, etc.
Even a pretty well-known sub-brand of laptops, ThinkPad, now presents you with four top-level choices (Laptops, Yoga, Tablets, Desktops), each of which has between 2 and 5 (apparently) completely different model lines. How do I buy the high-end "ultrabook" ThinkPad that I've heard is nice? I remembered it having "Carbon" in the name, so I searched the page for that and deduced that it's under the "X Series" of laptops. Then I click "Compare X Series Laptops." Then the fun begins. There are literally 14 different models of ThinkPad X1 Carbon, including "Yogas" (I guess it never remembered that I started the process by selecting Laptops).
Check out Dell's home computer landing page. It's a horizontal carousel with literally 29 different laptops with different model names/numbers/screen sizes. And that's just the laptops. Before any actual customization of RAM, storage capacity, etc.
Even a pretty well-known sub-brand of laptops, ThinkPad, now presents you with four top-level choices (Laptops, Yoga, Tablets, Desktops), each of which has between 2 and 5 (apparently) completely different model lines. How do I buy the high-end "ultrabook" ThinkPad that I've heard is nice? I remembered it having "Carbon" in the name, so I searched the page for that and deduced that it's under the "X Series" of laptops. Then I click "Compare X Series Laptops." Then the fun begins. There are literally 14 different models of ThinkPad X1 Carbon, including "Yogas" (I guess it never remembered that I started the process by selecting Laptops).