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No we aren't doing that. Ads are contextual on TrafficJunky/Pornhub. Too few people actually making accounts and purchases compared to the billions browsing anonymously.


what's the % of users you see using ad-blockers?

separately, has there been any consideration given to googleanalytics (+google fonts) usage on your properties, and Google's ability to track visitors across your sites and the web?


Small since ~80% of our traffic is mobile and we also serve static ads to most adblock users on desktop.

Google Analytics is the only analytics product that can support the data we need processed at a reasonable price. We do use their IP anonymization by default and it's pretty easy to opt-out of GA tracking.


wow, I'm surprised that mobile makes up that much traffic!

it would be interesting to see what sort of UA visit your site... I'm assuming Chrome is the dominant mobile browser (which unfortunately doesn't support ad-blocking)


It’s split Safari/Chrome pretty evenly. We publish a lot of our data on pornhub.com/insights if you’re interested!




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