> Yeah and there's a reason the tech moved on from that. It was a LOT of work on both ends to negotiate and monitor the relationship. Instead now we have a central broker who both parties work with that has set up a computerized way to manage these relationships.
I'm not disputing the necessity of a central broker. Contexual ads based on search keywords or website content used to work fine without surveillance, and can perfectly be automated by a central broker.
Years ago, I didn't have much issue with online ads (with the exception of popups and spam emails). Nowadays, I'm forced to block them altogether to avoid the extensive surveillance by adtech. It doesn't have to be this way if adtech respected user privacy.
I'm not disputing the necessity of a central broker. Contexual ads based on search keywords or website content used to work fine without surveillance, and can perfectly be automated by a central broker.
Years ago, I didn't have much issue with online ads (with the exception of popups and spam emails). Nowadays, I'm forced to block them altogether to avoid the extensive surveillance by adtech. It doesn't have to be this way if adtech respected user privacy.