And sadly it was phone companies pretending it was their benevolence, saying "Now on our network you can roam in the EU with the same tariff as back home!".

I've read a new clause in an ad that lists the UK as one of these countries, with an asterisk that said only until the date of Brexit (obviously..).

I wonder how much of this was due to ministers being annoyed at having to change SIM cards whenever they landed in Brussels...