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> "accelerated decline in the conventional white milk category."

Overall it's not looking like people are drinking less milk, they simply want more variety and this company seems to be having a hard time in all area's from Walmart to slowly upcoming alternative milk replacers.

Seems also in part they haven't innovated enough in new types of product to draw more customers.



Variety like what? Other non-milk white liquids? I think that is exactly what they mean that "conventional" milk is on the decline.


Other non white milk type products, like milk based drinks with fruit flavors, protein drinks or breakfast replacement options.




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