Not only the "ads" in the start menu but the fact that they're actually INSTALLED APPLICATIONS that are part of the update packages.
Who knows how much bandwidth and time has been wasted at my job alone with folks' computers force-updating with included installations of Candy Crush, Spotify and Disney Kingdoms.
AFAIK these apps are not actually preinstalled, they’re simply shortcuts to the Microsoft Store. But I never got any of those “preinstalled” apps even on Windows 10 Home.
I've had Pro installations where I got the shortcuts, and others where I didn't. All on OEM machines that were licensed automatically, all in the same location, and using the ISO from MS's website (maybe not always the same exact ISO so that may be it). I couldn't come up with a solid explanation on where the difference comes from.
Who knows how much bandwidth and time has been wasted at my job alone with folks' computers force-updating with included installations of Candy Crush, Spotify and Disney Kingdoms.