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> the idea that someone with a bike == cycling enthusiast

Very common rhetorical technique. Not everyone who does this is calculating; a lot of people just parrot what they hear. But the goal of the messaging is to make marginalize, to make it sound like some tiny group whining about their hobby, which inconveniences "normal" (car driving) people.

Turn it into a game - start talking about the motorist lobby as just another special interest, compare them to some other lobby your conversationalist will find distasteful - guns, animal rights, mountaintop removal, something will push their buttons. If you do it well, the cognitive dissonance is fun to watch.

I don't ride my bike much anymore; have had repeated bad experiences with shithead motorists (live in SF) and just won't risk it anymore. But when I did, I never spent more than $100 on a bike, because it was just going to be stolen within a year.



This is true, but bike market in US (for example) amounts to 47 billions with a prediction of 75 billions in 2025

Car market is much richer but most of it comes from second-hand retail, which is practically non existent for bikes.

For comparison 45 billions is half of the market size of the tobacco industry and about the same size of the gun market.

Not bad for an hobby and more similar to a lobby itself.




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