>One of the main problems with project that launch their marketing campaign is their attempt to create an image of something they are not yet to become.
This is more about perception and something to aim at. It's extremely difficult to develop a brand if you don't have anything to aim at, because from the moment you have an hook, you can anchor pretty much everything based on that and this allows you to do something that's extremely important in branding: consistency and congruency.
Your brand, communication, product, should all be in line with what they might not be yet, but are aiming at.
>I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick.
Being transparent when necessary, yes. If you have something that's harmless and innocuous, it brings no value to anyone to flag it.
Telling about progress works with a small minority, like a dev log works mainly for that audience. Stripe, Facebook, Google, have a lot of this in place to try to lure in talent, or more of that than to make people use their product - so in a sense, this is a "marketing trick".
Most people want something that works, either from a tangible point of view like a flash light that turns on, or intangible, like a piece of clothing that makes them feel they belong to something that others will recognize.
This is more about perception and something to aim at. It's extremely difficult to develop a brand if you don't have anything to aim at, because from the moment you have an hook, you can anchor pretty much everything based on that and this allows you to do something that's extremely important in branding: consistency and congruency.
Your brand, communication, product, should all be in line with what they might not be yet, but are aiming at.
>I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick.
Being transparent when necessary, yes. If you have something that's harmless and innocuous, it brings no value to anyone to flag it.
Telling about progress works with a small minority, like a dev log works mainly for that audience. Stripe, Facebook, Google, have a lot of this in place to try to lure in talent, or more of that than to make people use their product - so in a sense, this is a "marketing trick".
Most people want something that works, either from a tangible point of view like a flash light that turns on, or intangible, like a piece of clothing that makes them feel they belong to something that others will recognize.