>stars like Tyler “Ninja” Blevins, Cory “King Gothalion” Michael, and Michael “Shroud” Grzesiek — will be released from their contracts, and Microsoft says it’s up to them where they decide to go.
>“It’s up to them and their priorities,” says Vivek Sharma, the head of Facebook Gaming, meaning the platform isn’t actively pursuing exclusive agreements with any of Mixer’s biggest names.
Really surprising move, considering that's the main thing Mixer had going for it. Facebook got the short end of the stick on this deal, considering they'll have to negotiate again with these Twitch streamers.
Now that these streamers have an idea how much engagement and money they'll be losing from switching platforms, they'll probably demand more from FB Gaming for an exclusivity contract. I haven't heard people talk about Mixer being a better platform or experience for streaming, so I'm not sure what FB gets out of this considering Mixer's talent was its most valuable asset.
$30M for not even a full year, and not even a gigantic brand hit (they seemed to retain their fanbase pretty well, and did well with Youtube clips) sounds like a great deal.
>“It’s up to them and their priorities,” says Vivek Sharma, the head of Facebook Gaming, meaning the platform isn’t actively pursuing exclusive agreements with any of Mixer’s biggest names.
https://www.theverge.com/2020/6/22/21298963/ninja-shroud-mix...