It’s amazing to me that Google execs fail to realize tiktok’s success isn’t because of features, but because of social and cultural relationships and intricacies. You can’t copy a socially evolved trend in a boardroom and expect it to work. Especially with a silly name like “shorts”.
Yes but what do you expect from the people who brought the world Google+? Google prints money in so many ways they should just stop trying to get into the social media game at this point. Stick to search, ads, email, cloud services, hardware, etc etc etc...
