“The European Commission has opened an in-depth investigation to assess the proposed acquisition of Fitbit by Google under the EU Merger Regulation. The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalisation of the ads it serves and displays.”
Before jumping at Google/Fitbit train, take a look at Withings watches. Their Healthmate app is solid. In my experience much better than Fitbit, and it isnt trying to sell me on any premium services.
I have a Steel HR & the battery life is measured in weeks.
I have OCD and one of its manifestations is hypochondria and fear of any arbitrary chest pain. It'd be nice to have some software that could assuage the random fears so every little tinge in my chest didn't send me running to an Urgent Care.
I had a Fitbit Sense pre-ordered prior to today. The timing of Apple's release is pretty smart (and likely intended), considering the Sense doesn't ship for another 2 weeks. I ended up cancelling my Sense pre-order and bought the Apple Watch Series 6 today.
I believe the strongest points for Fitbit are its looks of a discrete non fancy fitness tracker with long battery. My mum didn’t even want to hear about Apple Watch, she just wanted something that counts steps.