I would put Microsoft before Google, some of us remember the 90's and 00's and even the early 10's and all of the crap they pulled, they may not be pushing the authoritarian envelope now but they pioneered all of these methods apple google and Facebook and others have now perfected.
Wait, what do you mean? The latest Windows is worse than previous versions with its telemetry, Cortana, updates reverting your preferences and so forth. I do not think Microsoft is reformed at all. I think they are just as bad as the rest of the companies mentioned. Why do you seem to be giving them a free pass or calling them reformed? You seem to behave similarly to the Apple guy you dislike for his views on Apple. Apple, Microsoft, Google, Facebook... I would even include Canonical here (Ubuntu), just take a look at everything they touched, and take a really close look at Snap.