That's the salient point. When you re-frame social media as collaboration tools, the answer to the question, "collaboration on what?" comes to the fore.
What is the underlying project that requires collaboration? I have a few ideas, but I hope framing that way yields ideas for others.
Eventually, all what media does is information routing from producer to consumer. The existing Big Tech paradigm is just one of [many][1], if you think that way.
What is the underlying project that requires collaboration? I have a few ideas, but I hope framing that way yields ideas for others.