> Sure, back in the day studios had the same imperative, but the licensed toy game was still young, so they didn't realise that maybe if they made Die Hard PG instead of R they could sell some John McClane action figures to younger viewiers.
Merchandising! Merchandising! Merchandising! Where the real money of the movie is made!" - Yogurt, Spaceballs (1987) Heck, most of the 1980's cartoons were designed to sell toys.
> I agree that more and more we are optimizing for artifice; fitness classes, extra curricular activities, holidays, concerts and events we attend, just to keep up an appearance online or in person. And in those activities we often don't get the true value out of them because we're doing them for the wrong reason.
Social media did this. Before narcissism became en vogue, gym rats and party people existed and no one else really cared because they were not visible. Now they show up in your social media feed every day. They make you feel small and less complete. Maybe you should go to the gym and more clubs to keep up otherwise you aren't cool or interesting. Meanwhile its all senseless, shallow peacocking and hedonism.
Merchandising! Merchandising! Merchandising! Where the real money of the movie is made!" - Yogurt, Spaceballs (1987) Heck, most of the 1980's cartoons were designed to sell toys.
> I agree that more and more we are optimizing for artifice; fitness classes, extra curricular activities, holidays, concerts and events we attend, just to keep up an appearance online or in person. And in those activities we often don't get the true value out of them because we're doing them for the wrong reason.
Social media did this. Before narcissism became en vogue, gym rats and party people existed and no one else really cared because they were not visible. Now they show up in your social media feed every day. They make you feel small and less complete. Maybe you should go to the gym and more clubs to keep up otherwise you aren't cool or interesting. Meanwhile its all senseless, shallow peacocking and hedonism.