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"...get started:

    Pick a social media channel..."
That's the best way to have a rug pulled from below you later, whenever the social channel decides so. Maybe not even the channel itself but any intermediary like Paypal.

IMO much more more than "presence", contacts are valuable and should be aimed for. The more channels, more possible contacts and more opportunities to do business directly without risks mentioned above. Of course there are still risks, but it's better when 1 client scams you than when your whole platform suddenly moves on.



Agree. I myself have witnessed many cases when a large Twitter account was banned for doing something silly.

So start building an email list. You own that list!

But having a good online presence will definitely help you build this faster.




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