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  If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for?
Just stamp it artisan, hand-made, organic, gluten-free, whatever, quadruple the price and buy some Instagram ads.


People try that with ketchup all the time. It barely moves the needle. Sriracha, like Ketchup, is a 'cheap' product at this point. If people are going to spend 4 times as much they want something fancier.


That works, but you will have a hard time selling it at scale.


Just say small batch


They've done this, and the non-Huy Fong brands just aren't as good in an all-purpose hot sauce way.

Valentina black label is better for some things, though. It's not marketed as a sriracha sauce, just a Mexican hot sauce.




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