> The food snobs don't have an artisan brand they like better; Heinz is as good as it gets.

I'm not convinced that's the case. I mean, yeah, I buy Heinz to go with fries or on my beyond burger, but for a brief time I made my own ketchup using a very simple recipe I found on a youtube channel but substituting my own spice blend and it was amazing. In the end though my palette is not very picky and my inherent laziness won out.

So since I know ketchup can be better than Heinz, I have to expect that there is in fact a fancy branded ketchup out there that is.