Given PornHub removed a bunch of videos after that article came out, it seems reasonable to conclude that either the article was responsible, or the article made the idea popular enough. At this point, I’m not sure what the difference is, but I am sure that people denying the article played a role are the ones speculating here.
> In December 2020, following a New York Times article on such content, payment processors Mastercard and Visa cut their services to Pornhub. On 14 December 2020, Pornhub removed all videos by unverified users.[15] This reduced the content from 13 million to 4 million videos.[16]
https://en.m.wikipedia.org/wiki/Pornhub
> In December 2020, following a New York Times article on such content, payment processors Mastercard and Visa cut their services to Pornhub. On 14 December 2020, Pornhub removed all videos by unverified users.[15] This reduced the content from 13 million to 4 million videos.[16]