You have a point but there is one common thing shared between every obese person. They eat too much, or the wrong things. That's a given and a simple fact that everyone knows but not everyone is willing to acknowledge.
Sure, there are medical conditions that sometimes play a role. But how often is that the case? I actually don't know. Maybe your company could help with that?
Good luck. There's obviously a market for your services.
"calories in" (too much or wrong things) is for sure important - but focusing solely on this when we're looking for practical solutions is not the most helpful framework for people who are fighting obesity.
Sure, there are medical conditions that sometimes play a role. But how often is that the case? I actually don't know. Maybe your company could help with that?
Good luck. There's obviously a market for your services.