They brought on a new guy and the main thing he highlights is pop ups? Also, reading through the article it feels like the "Advancement" will be to not show the pop up but provide a button somewhere to have the user change the defaults which will be allow all cookies. I will be really surprised if it doesn't turn out that way.
I'm actually OK with webpages just sending whatever cookies they like. Though it took me quite a bit of effort to ensure my webbrowser does something sensible with them, which really ought to be a lot easier (and we may be getting there, but permanently storing cookies really ought to be the exception).
I'm slightly worried about all the other stuff they mentioned. Sure less red tape is nice, but it's a fine line between less box-ticking and simply no protection at all.
