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>>The first 90% of maps (or search) is easy. It's the 2nd and 3rd and 10th 90% that sucks up all the time.

OK, let's look at it differently: was Apple smart to do Maps or not? Think of pros and cons and we know money means nothing. Apple has so much money they can spend $20 Billion in a quarter on it/them if they wanted.

They could do the same with a "good enough" SE and then let the heavy users set Google as default. Did they lose any users from Apple Maps?



Apple plays with lots of money and lots of time. They're definitely okay taking a decade and tons of $$$ to catch up to where Google is.




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