On the one hand, you have a million "growth hackers" espousing the benefits of optimizing this and that, including pricing, to extract the most value from your customers. On the other hand, some people are going to call you manipulative if you do it. As a customer, I filter through the bs and go with what I need. I also know an organization is likely to have some offputting "player" working, say, marketing, but the tactics employed at that level won't speak for their whole org and/or products. Maybe I'm influenced one way or another, but if I keep paying, you must be offering me enough value or I'll eventually walk away.

Yes, it would be great if pricing and marketing was always honest but I don't expect to see "We do our best, but we're often mediocre, so just go for the cheapest plan" anywhere soon.

Train the bs filter. It'll serve you well in this and many other cases.