If it does show in the product, shouldn't there be a way to quantify it?
It seems to me that the problem with OKR is that it's hard to formalise goals, the same way it's hard to formalise requirements when designing a product.
Does not imply it's not desirable to do so.
For example, Facebook is dying because they focus on engagement and ignore enjoyment. You can measure engagement, so it fits neatly into a key result, but enjoyment is hard to measure, so the entire company is blind to it.
Completely agree. Measurable results go hand in hand with quick reports and pretty graphs, but they fail to capture so many things. I think this is replaced by vision, trust and transparency: if competent people (or at least competent leaders) share a vision, they will make it happen.
The next iPod or iPhone won't happen due to an OKR.
Sure, no need to give me examples because I've seen plenty on my own.
Still, I don't think we should abandon the idea of basing our decisions on data just yet. Bad metrics are efficiently worsening products and work culture, but the solution is better metrics, not going back to HiPPO.
If it does show in the product, shouldn't there be a way to quantify it?
It seems to me that the problem with OKR is that it's hard to formalise goals, the same way it's hard to formalise requirements when designing a product. Does not imply it's not desirable to do so.