That doesn't match my memory — it was novelty at first but an awful lot of people very quickly figured out that it was nice to be able to order things online, where it's really easy to see what's available and thinking about what you want and saving the time delay of mailing catalog orders or waiting on hold. There was a generational divide, of course, but while a few old people made jokes by the mid-90s it was normal for non-tech people to talk about online ordering or stock trading.

The difference is that online ordering was useful: it was easier, saved time, and businesses loved that it was cheaper, reduced errors, and avoided needing to pay people in phone banks to avoid busy signals. If you built things on the web, you had clients beating down your door from all kinds of businesses because they and their customers saw immediate benefits from adopting it.

In contrast, that Bitcoin pizza buyer was going against the grain of a deflationary currency — they paid a processing fee to use a more difficult, slower process to order a pizza and the deflationary model means that they were taking a long-term loss versus holding it — and a decade later, the vast majority of people still have no benefit to using a cryptocurrency.