Dedicated shops don't help themselves by having a convoluted check-out process that nearly always involves creating an account, figuring out whether ticking the box or not ticking the box will unleash an avalanche of marketing emails, then entering your payment details via some obscure 3rd party payment system, etc.
Nearly all of them allows Paypal/Google/Apple pay among other. This is definitely not what I would call obscure 3rd party. Figuring out wether ticking or not ticking the box usually involve knowing how to read. And as I said many of them allow for guest access without any account creation.
Snark aside, making the correct check/uncheck often still results in spam emails anyway, such asking for feedback or once a year sales promo. I’ve noticed the majority of independent online retailers do this. I guess it works or they wouldn’t, just like physical spam mail.
