The quality problems often come from the poor proxy. Money being fungible means that the rich get higher weight in determining what's considered valuable. In this marketized system, who will value journalism - especially the kind that people in power need to hear, not what they want to hear. If the rich want to suppress a fact, they can buy fake news - and because price = value, the fake news becomes the new truth.

Quality of content is not quite "subjective" in general. Perhaps in entertainment.