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> I don't see why the IP owners would play ball and accept the loss of control).

The main reason would be if they could make more money on their digital goods by floating them in a large, open, heterogeneous market rather than in their smaller walled-garden. That's what traditional capital markets are good for, and the name of the game here is figuring out how to recreate those benefits in decentralized digital markets.



ehh.. why sell the item once to a person in a large open market, when you can sell the item multiple times to the same person in multiple markets.




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