I wonder what % of NYT app users do the daily crossword. I would imagine its a very significant percentage, which likely is why NYT is interested in acquiring and integrating a new word game into their app experience.
NYT crossword has a different subscription than NYT news. I suspect increasing the number of news subs who also have a crossword sub is a major part of this acquisition. They'll start showing "play wordle on our crossword app" ads on the main app.
