The scrolling is clunky isn't it. Thanks for sharing. We're trying to find a balance between chunking up the content for when dads just have 2 minutes of free time with some of the quotes that are a bit longer.
Guide paywall, well, we offer the first guide for free so long as you register. The copy mentions that BUT it's not clear enough apparently. We'll need to work on this more. And then again, maybe the first guide is all free without registration but felt like the notice would help people choose the guide they wanted. Back to the drawing board on this one! Again, we should be clearer from the get go
Content of the guides: I see what you mean. 80% of the content is written in collaboration with parenting pros for the app, 20% is reformatted with the help of the original writers. Sure, you could find similar content online but it wouldn't be written specifically 'for dads' and we know that most dads don't look for that content online because it's a flood of crappy content written for mums. We're trying to be very specific here.
> Guide paywall, well, we offer the first guide for free so long as you register. The copy mentions that BUT it's not clear enough apparently.
Oh no, this is clear. The point is that you don't tell me what the price will be, and I don't create accounts for apps/websites that are going to charge me an indeterminate amount of money later on.
> Sure, you could find similar content online but it wouldn't be written specifically 'for dads' and we know that most dads don't look for that content online because it's a flood of crappy content written for mums.
All you have to do is add +dad in your web search, right?
I don't think OP's point was that dads don't want to read articles that say "mum" in them. The point was that advice for dads is, in some cases, different than for moms.
As dads are finally becoming academic research subjects over the last 10 years, we're learning more about the impact of fatherhood on their body/brains, how support needs to be more specific to dads, how their impact on their kids' growth is different from mums'.
But I'll say that most dads we've spoken to over the past year, after having felt invisible in their perinatal journey (or considered like "the lesser parent"), have said that they wanted some validation and wanted to read articles that would refer to them as 'dads' and talk about them dads. That's also why there is a section in the app that aggregates media articles written about fatherhood.
Guide paywall, well, we offer the first guide for free so long as you register. The copy mentions that BUT it's not clear enough apparently. We'll need to work on this more. And then again, maybe the first guide is all free without registration but felt like the notice would help people choose the guide they wanted. Back to the drawing board on this one! Again, we should be clearer from the get go
Content of the guides: I see what you mean. 80% of the content is written in collaboration with parenting pros for the app, 20% is reformatted with the help of the original writers. Sure, you could find similar content online but it wouldn't be written specifically 'for dads' and we know that most dads don't look for that content online because it's a flood of crappy content written for mums. We're trying to be very specific here.
Thanks for your feedback!