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That complex legislation is not going to happen because ad-tech has the money to stop it.

Facebook is right now taking a huge loss due to the fact the walled garden is working.

People compromise their privacy because they didn’t have a choice. Apple is providing that choice until you let Chrome only be installed from the Google store and web sites suddenly say “best with chrome”.



> Facebook is right now taking a huge loss due to the fact the walled garden is working.

Facebook is hitting a huge loss right now because they saturated the world, ran out of markets to expand to. Not because of Apple's minor restrictions on cross-app tracking, jeez. Their growth in US stalled long ago.

> That complex legislation is not going to happen because ad-tech has the money to stop it.

And tobacco companies had the money to prevent anti-smoking regulations, and the oil industry had the money to deny climate change, and big tech had the money to keep their app store monopolies. Well some of those are WIP but it's clear that things do improve despite the money, albeit slowly.

> People compromise their privacy because they didn’t have a choice.

Nobody's stopping you from using DuckDuckGo and Mobile Safari, not today, not if this legislation goes through. Nothing that Apple does will change that, and nobody will code websites for mobile without supporting the default browser on their target platform, unless that browser is IE-level terrible, which Mobile Safari is not, despite its many deliberate shortcomings.

If you're all about choice you should stop telling other people that they should pay for services with money rather than with ad impressions, and that they should pay Apple's 30% tax for your privilege to see one monopolist shove it to another in a superficial way.

And if you think "don't use Apple" is valid advice for these people, then it's also valid advice for you for when this legislation passes, if you really can't live on a platform that isn't completely locked down.




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