If anyone thinks Apple is not very serious about AR/VR consumer products, their renewed focus on creative professionals, intense workloads, and GPU performance seems to suggest otherwise.
Whatever the marketing out of Microsoft Surface, it's the Mac that has always enabled creative workflows. I'm genuinely more excited about the Mac than any other product, which I haven't felt or said for many years.
> Whatever the marketing out of Microsoft Surface, it's the Mac that has always enabled creative workflows. I'm genuinely more excited about the Mac than any other product, which I haven't felt or said for many years.
A professional will work with whatever tools he needs, Mac or otherwise. It's pretty narrow-minded to think that it's the domain of one OS.
Whatever the marketing out of Microsoft Surface, it's the Mac that has always enabled creative workflows. I'm genuinely more excited about the Mac than any other product, which I haven't felt or said for many years.
Nice work, Apple silicon and hardware teams!