Saab was very innovative decades ago, but under GM's ownership they became less desirable and competitive against a wider field of rivals.
Ultimately, it's my opinion that Saab couldn't find their segment to occupy where their cars were
Many of their cars sat on the market too long without being updated enough to compete, and their semi-luxury not-really-sporty market segment during the GM years made it a brand that I think was hard to recommend over alternatives.
Why buy a Saab for your luxury car if you could buy a BMW, Mercedes, or Audi instead?
Why buy a Saab for your reliable family hauler if you can buy an optioned out Honda Accord instead?
Why buy a Saab for your family SUV when the only one they ever offered was a rebadged Trailblazer?
It's really just my opinion, but I think the last decade of Saab just couldn't find its buyer.
Ultimately, it's my opinion that Saab couldn't find their segment to occupy where their cars were
Many of their cars sat on the market too long without being updated enough to compete, and their semi-luxury not-really-sporty market segment during the GM years made it a brand that I think was hard to recommend over alternatives.
Why buy a Saab for your luxury car if you could buy a BMW, Mercedes, or Audi instead?
Why buy a Saab for your reliable family hauler if you can buy an optioned out Honda Accord instead?
Why buy a Saab for your family SUV when the only one they ever offered was a rebadged Trailblazer?
It's really just my opinion, but I think the last decade of Saab just couldn't find its buyer.