Your concept is applicable across all sorts of consumer and wholesale goods. However people are relying on that information asymmetry for margin, which is a powerful motivator. So you will soon be warring with desperate marketers eager to generate more faux differentiation to confound you and consumers. Most of the products in the consumer market that have irrelevant resale value are like this. The information wars over phony value escalation know no limits...
Yes, you are right. We recently found out that Wayfair spends $69 to acquire a customer, and then recoup $59. They have built a machine. It is true that long as there is margin, they will sow confusion. We hope to stay ahead of them.
